2014 March Meeting

sample showcard script 300 dpi

The March meeting will be held at the East Bank Regional Library on March 8th.

Meeting time is 10:00 AM to 1:00 PM.

Showcard Script

The March meeting will be a hands-on demonstration of Showcard Script by Yvette Rutledge and Vince Mitchell of Mystic Blue Signs.
The tradition of showcards was a major advertising force in the early to mid-1900’s, when advertising agencies and department stores employed showcard writers to make their temporary signs.
The artists were trained with Speedball-style pens, but for speed and clarity in larger formats, artists like EC Matthews and HC Martin also used brushes. With long brushes with flat ends and water-based paint like tempera, showcard artists made bold scripts with stylish layouts for point of purchase signs.
In our workshop we will try lettering some of these scripts.

Materials List

Showcard Brush

 John Neal Books catalogue (www.johnnealbooks.com)  sells brushes they describe as “showcard” brushes, but you can also bring any soft long-haired brush (should not end in a point) that is made for watercolor or acrylic. The fuller the brush, the better, as long as the hairs are cut off square at the tip.

Below is an example of the showcard brush sold through John Neal.

showcard brush

Several sheets of smooth cardboard

16″ x 20″ is a good size, but you may work smaller if you want to use a smaller brush. Traditional showcard stock is not widely sold today, so we can use bristol board or illustration board, as long as it is smooth but not too slick. *It is possible to use textured board like mat board, but the texture creates extra drag on the brush, so we don’t recommend it.

Pencil

Ruler

Eraser

Small jar of water

Plastic cups

Paper towels

We will supply tempera paint, but you may choose to bring your own.
We look forward to seeing you there!

2 Comments

  1. Debbie
    Mar 8, 2014

    It’s always best to check the web site. We try to post a description of the meeting at least 2 weeks in advance. Also there may be information about upcoming events, such as work shops.

  2. Helene Aubry
    Mar 8, 2014

    What’s wrong with sending a mail like you used to? Never thought of searching for the web site to find out if there was a meeting or not. I would not have known but someone called me about it. Is it going to be that way from now on or is it just for this meeting ?

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